The Challenge

The brief was to create a self-help cover that felt approachable and optimistic for a Millennial and Gen Z audience, while avoiding the clinical or overly serious aesthetic often associated with books about addiction.

The Solution

I used bold typography, vibrant colour and the repeated word Hooked to visually reinforce the idea of addictive cycles. The bright palette and contemporary design language make the subject feel accessible, encouraging readers to engage with a difficult topic without fear or stigma.

The Result

The cover stands out immediately on both physical shelves and online retailers, balancing commercial appeal with a clear conceptual message. It reframes addiction as a relatable, modern issue and attracts readers who may not typically pick up a traditional self-help book.